How COVID-19 has impacted the Indian Mobile Market
While the coronavirus pandemic has definitely crippled the world’s healthcare system, it has blessed the smartphone industry with abundant success. Hard to believe? According to a survey posted by Statista, the penetration rate of smartphones reached 42% in India in 2020 which is double the penetration rate of 2016. This proves the importance and demand of mobile phones in the country.
Today, people use smartphones more than anything! Mobile phones are people’s best friends, thanks to its innumerable uses. The Indian mobile market is so big and strong that even the pandemic couldn’t break it. In this article, we will explicitly focus on how the coronavirus wave has impacted the mobile market of India.
Reasons Why Indian Smartphone Market Witnessed a Boom
The entire article is based on the mobile and internet statistics provided by GrabOn. GrabOn has created a special page where it tracks real-time statistics of the Indian mobile and internet market. So, without any further ado, let’s get started.
- Increase in OTT Subscribers
With the main intention to kill the boredom, maximum people started to show interest in OTT platforms. Binge watching series and movies became the favourite pastime of many. Believe it or, Amazon Prime sees nearly 680 new subscribers and Netflix around 392 every hour. On the other hand, Voot and Zee5 receive 140 and 356 new subscriptions every hour respectively. And, all these users prefer watching their most-liked shows on their smartphones.
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- The active texters
We all know how much time people save when they stay home or work from home. This also results in an increase in the number of hours people spend on texting platforms. The messaging giant, WhatsApp alone has lakhs of activer texters every hour. From connecting with office colleagues to having a fun time with friends and family, WhatsApp and other messaging platforms are the go-to options. This is one of the major reasons that has led people to stick to their smartphones or buy new ones.
- The Social Media Buffs
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We just cannot ignore the social media lovers. They consume the maximum internet today. The pandemic has filled social media with a bunch of crazy activities and tasks. From kids to adults, every person can be seen indulging in some or the other social media platform. YouTube sees over 3 lakh active users every hour whereas Twitter has nearly 8 lakh users. Snapchat witnesses around 80,000 active snappers whereas Instagram has over 16,000 users every hour.
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- The Crazy Online Shoppers
When you talk about the online world, shopping is one such niche which cannot be neglected. Ever since the e-commerce era came into the picture, people gradually shifted their love from offline shopping to online shopping. The credit goes to its umpteen advantages. Today, Myntra, the online fashion giant, has nearly 87,000 orders placed every hour and Ajio has almost 25,000 orders placed. Apart from easy return and payment, the best benefit of online shopping is it can happen from the comfort of one’s mobile screen.
- The Foodies
The online food ordering segment is a whole new world in itself. Ever since the online food ordering concept started to grow, people got very fascinated with it. Even when the pandemic was in full swing, people never hesitated from ordering food online. Currently, Swiggy sees 56,233 orders placed every hour whereas Zomato sees 46,533 orders every hour. This shows how much Indians love food! And, all these orders were placed using smartphones.
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